Impressive waterborne debut for Protec

A Euro-style backdrop provided the perfect atmosphere for Protec’s official launch of the MAXMEYER® product range at the Expo. Featuring AQUAMAX® Extra waterborne basecoat, along with high efficiency primers and clearcoats, this is a complete low-VOC solution. Its advanced technology formulations simply blew away common perceptions that waterborne refinish systems are slow and difficult to use, says Protec National Sales Manager, Steve Palanechka.

“People were genuinely excited that Protec is offering a world class low-VOC system. Many had already done their research and found that the MaxMeyer brand has a massive presence and customer base in Europe. In the demonstration booth we used the AquaMax Extra paint system to reproduce a very difficult three-layer pearl colour and it was extremely successful and efficient. Whether they were existing Protec customers or users of competitor brands, the reaction we got was that everyone came away very impressed at seeing the speed and simplicity of the product range. Best of all, this is a true low-VOC solution where you don’t need to have expensive high-tech drying equipment – the AquaMax Extra system will still deliver outstanding productivity and ease of use. From the amount of traffic we had at our stand and the great feedback we received, this high productivity system is already opening a lot of doors!”


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